Embrace the future

drupa stands for cutting-edge technologies and new solutions that can open up new target groups from extremely different markets. International, informative, future-oriented, congenial, and perfectly organized – that’s how exhibitors and visitors characterize drupa – no. 1 for printing technologies.

Claim: discover the spirit

Highlighted topics at drupa 2020

Print and packaging production are essential parts of the show. Additionally, the focus will be on diverse highlighted topics.

reach new target groups

drupa offers the highest international quality and quantity: 75 % of the visitors are executives from top management. They have decision-making power and take part in investment decisions. drupa visitors come from different industries and diverse application areas.

print and packaging

  • Printing houses of all kinds and specializations
  • Print service providers and suppliers
  • Bookbinders, print finishers, and processing companies
  • Media production specialists

  • Packaging designers
  • Product managers
  • Production specialists from many different industries such as consumer goods, food, cosmetics, pharmaceutical, or luxury goods

future technologies

  • International research and development
  • University research and teaching
  • Major and important trade associations and professional organizations
  • Start-ups
  • Representatives of a wide range of cross-cutting technologies

marketing, publishing and media

  • Media producers
  • Print specifiers, print buyers
  • Agencies
  • Brand owners
  • Product designers from industry
  • Decision makers and buyers in the publishing and media industries


  • High-caliber IT and software experts
  • System providers from all sectors of the industry such as premedia/prepress, print, postpress, and converting to packaging

 „Of course I travel the long way to the drupa, because it is very important to be here."

Aristide Komlan Toovi, Central Africa

vertical markets

Decision makers, engineers, designers, and product managers from industries and sectors such as
  • Consumer goods
  • Food
  • Cosmetics
  • Luxury goods
  • Pharmaceuticals

  • Medicine
  • Electronics
  • Bank and safety technology
  • Glass industry
  • Interior design
  • Logistics
behind horizons: special areas at drupa behind horizons: special areas at drupa

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