Quark’s new Dynamic Publishing Solution

Quark has recently announced that it is leveraging its desktop publishing, server, and collaborative workflow expertise to launch a new enterprise solution in the emerging dynamic publishing market. Called Quark Dynamic Publishing Solution (DPS), the enterprise-scale publishing product combines flexible layout with automated publishing to create and deliver communica­tions across multiple types of media, including print, the web, mobile and electronic devices. With its expansion into this area, Quark wants to address the increasing multi-channel challenges faced by publishers and complement its desktop publishing software, QuarkXPress.

How exactly does Quark Dynamic Publishing work?
A dynamic publishing process begins with creating and assembling reusable components of information. Authors can write new copy, integrate existing text, or pull in graphics, images, or videos. As authors create and assemble content, designers retain creative control as they separately design and lay out the templates into which this content flows, depending on the workflow.
Many content creation tools can be used with Quark DPS as it is based on open standards. Quark’s offerings are: QuarkXPress, QuarkCopyDesk and the XML editor Xpress Author for Microsoft Word, used for easy and direct creation of structured XML data.
Quark DPS then provides management of both content and process. Authors store their
content in a central repository so that it’s easily accessible for
further review, versioning, and processing.
A collaborative workflow system automatically routes your content to different people or ­des­tinations for approval, copy editing, localisation, or any other process defined in your workflow. The automated workflow system within Quark DPS is, for example, Quark Publishing Sys­tem (QPS)– drupa report daily is produced live using QPS 7.
When all of the components of information for a publication ­have been completed, Quark DPS automatically renders media-independent content to presentation formats such as print, web, and email. You can select which files to produce or have
the application automatically
pro­duce pre-defined formats. Components such as QuarkXPress Server and Quark Transformation Engine are used to publish to print and electronic media. Quark DPS delivers published material directly to places where it can be consumed, including websites, email marketing platforms, pre-press systems, printers, and content management systems integrated into Quark DPS. Quark DPS also automates the process for updating, re-publishing and redistributing information.

For more information on DPS, visit Quark in Hall 9, A 44