The sustainable stand

Xerox stand: built almost exclusively from recycled or reusable materials

Tom Wetjen, vice president Xerox Worldwide Graphic Communications Industry, explains how a stand at drupa can demonstrate green involvement:

"Xerox has enhanced its events marketing and trade show practices with a more environmentally sensitive approach to materials, energy usage at the exhibit and its carbon footprint in planning and staging its participation." "To minimise its carbon footprint, Xerox sourced builders, materials and products locally, and used a virtual platform for planning and designing the stand, reducing air travel by more than 170 flights. The 3,500m2 stand was built almost exclusively from recycled or reusable materials and components. The two-story structure was assembled using reused steel formed beams, and the sheet materials in the walls and displays use recycled board and sustainable forest timber.

"Xerox plans to reuse a lot of the structure at future events and to recycle most of the remaining materials, reducing waste and environmental impact."
At the stand, daily seminars are being conducted about "Greener Ways of Working with You and Your Documents", and an area is dedicated to environmental communication, showcasing key milestones in sustainable development. In addition, Xerox is introducing a new educational brochure, "How Green is Your Print Shop?" offering tips for sustainable printing and communication services. Xerox is in Hall 8b.