Actually, it was thirty-two years ago! I would love to look back and say that I started Indigo because I had this great vision of a digital future for the printing industry and I wanted to develop it – but that wouldn’t be true. I started Indigo just as a lab to develop my ideas. Luckily, some of those ideas had to do with imaging and printing, which turned out to be useful for photocopying and later for digital printing. Only then did I get vision! First I just got lucky!

I moved to Israel from Canada for two reasons: First, I grew up with a love of Israel from childhood – something I got from my parents. Second, I didn’t just grow up in Canada, I grew up in northern Canada. Do you have any idea how cold it gets in northern Canada? As for Israel’s hi-tech industry, there is only one thing that makes it special: Israelis. Israelis are the most hard-working, committed and innovative people I have ever met. And that is the secret to Indigo’s success.

The main benefit for Indigo was the HP brand. Most commercial printers are small family-owned businesses. For many of them, plunking down half a million dollars for a digital printing press was a huge risk. For some it meant mortgaging their homes. For many it meant a bet-your-company (or bet-your-marriage!) decision. Would you place such a bet on a small, little-known company whose factory – and only ink plant - is in the Middle East? Amazingly, notwithstanding all that, Indigo outsold all of its competitors combined. The reason? Customers loved the technology - especially Indigo print quality. So the brave ones bought Indigos. But most didn’t buy at all. The fear factor. Thus, out of twenty interested prospects, three would buy from Indigo and two from our competitors. The other fifteen would…wait. Now, with the HP logo on the Indigo machines, no one is waiting. And business is booming.

There are three main markets – all yielding to digital printing: commercial printing, packaging and photo products. I am pleased to tell you that HP Indigo leads in all three markets. It is amazing to see the penetration of Indigo digital printing in some of these markets. Take label printing, for example, and photo printing. Today, Indigo is the industry’s leading vendor of label presses – and now most digitally produced photo products, such as photo albums, are printed on Indigos. Moreover, even mainstream commercial printing is steadily becoming more and more digital – with Indigo taking the lead.