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Red Sofa Interview with Antonio Perez, CEO Kodak

»drupa will continue to serve as a milestone event in the graphic communications industry.«

Kodak has been undergoing a deep digital transition for several years and has invested heavily in digital technologies, including inkjet. With a strong marketshare in digital printing and in commercial printing and new upcoming partnerships, the company is well prepared for drupa 2012 and the future.

By Andrea Köhn.

Mr. Perez, worldwide the graphic arts industry has to deal with big changing processes in term of market structure and in terms of technology. How does this affect the business of your company?

It’s a very exciting time in the industry and at Kodak. As we look across the globe and ahead to 2012, we see the dynamic transformation of the print market continuing to accelerate. The industry is experiencing double-digit growth rates in digital pages, printers are expanding their business into multi-channel communications, publishers are embracing new book publishing models, brand owners are driving explosive growth in packaging, and there is strong growth for both offset and digital printing in emerging markets. Kodak is the only company serving every one of these segments of the market with our expansive portfolio of integrated solutions and a relentless focus on partnerships. We continue to develop breakthrough products such as the game-changing Prosper continuous inkjet platform and Kodak’s award-winning flexographic technology. We are focused on helping our customers find new ways to grow their business, improve their efficiency and productivity, expand their capabilities, and boost their bottom line. And Kodak’s Business Advantage Solutions feature service professionals dedicated to helping customers build their businesses, optimize the applications they offer and solutions they utilize, and enhance the performance of our products.

Kodak has been undergoing a deep digital transition for several years now. Can you give us a brief view of the development of Kodak’s business in the past years?

Over the past five years, Kodak has invested heavily in digital technologies, including inkjet. Maintaining our focus on digital solutions in the commercial market, we’ve developed partnerships and acquisitions to strengthen our position and become a market leader. In fact, today more than 40 percent of commercially printed pages are touched by Kodak technology, and more than 30 percent of all digital offset plates are imaged on Kodak CTP devices. These numbers will continue to grow.

“Our presence at drupa 2012 will spotlight our global customers who have grown their business and their bottom line by offering new capabilities and services, producing unique applications, and improving operational efficiencies by partnering with Kodak.”
Antonio Perez
 
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