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Tuesday, 08 May 2012 - Day of Books
The role of books within the media mix - new business models and busines strategies
Dr. Thomas Wilking
buchreport / Harenberg Kommunikation Verlags- und Medien GmbH & Co. KG
E-Phobia to E-Phoria –
New publishing strategies and business models for new markets and new media
Bloomsbury Publishing, UK
„Has the future already started?“ How important are tablet apps and other mobile book
formats to publishers
Amazon USA sells more E-Books than printed books. However, book publishing houses in the 4-colour-range are here also hesitant in investing in E-Books. Are apps better? What do customers expect from E-Books? Wait and let the "others" pave the way? Is Michael Krüger right, "no stone is left standing"? Is it the beginning or are we in the midst of it?
Innovation and workflow in the world of apps, (enhanced) eBooks and co.: How a digital
first-programme changes publishing
Traditional publishers have been launching a wide range of new digital products onto the market and discovering that this changes more than the product portfolio: different partner businesses, new workflows, changes to sales channels and new target groups – not to mention a wholly new legal situation and the challenges of internationalisation.
Bastei Lübbe GmbH & Co. KG
Publisher between print and Cloud
The digital world has altered customers’ information expectations. Publishers are suddenly competing with providers with other specialisms and with free services. What can publishers realistically and profitably offer, now and in the future? At stake is the basis of their existence.
Dr. Dorothea Hennessen
The symbiosis of content and media formats: Prerequisites for success and market opportunities for
science and specialised publishers
In this age of digital media, the boundaries between print and online, and between book content and magazine format are disappearing. The two speakers here illustrate how this change is already being reflected in the services and production processes at progressive specialist publishing houses.
Dr. Ralf Birkelbach
Springer Science + Business Media
|13:15||Social reading – reader communities and their potential for publishers (working title)||
Lovelybooks.de (Holtzbrinck GmbH)