drupa@All-in-Print China 2016 -- drupa Trade Fair - June 23 - July 03, 2020 - Messe Düsseldorf

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drupa@All-in-Print China 2016

VDMA: Printing technology –“Made in Germany” presents itself at the All-in-Print China in Shanghai

German Pavilion with 13 exhibitors attracts many expert visitors - The organizers report 724 exhibitors from 22 countries and nearly 70,000 visitors on the first three days of the show


“With modernization and digitization as focal subjects, the All-in-Print China 2016 has obviously hit a nerve,” says Dr. Markus Heering, Managing Director of the VDMA Printing and Paper Technology Association. Nearly 70,000 visitors flooded the exhibition halls during the first three days of the exhibition already – 9,000 more than during the total All-in-Print 2014.

On more than 80,000 square metres, 724 exhibitors from 22 countries are showing technical solutions for the printing and packaging industry. Among them are 13 companies that present themselves together under the label –“Made in Germany”. For that, they use the German Pavilion organized by PrintPromotion GmbH.

Joint presentation – satisfied exhibitors

“The German Pavilion is a good opportunity to draw the attention to the high solution competencies of the German manufacturers of printing and paper technology for digitization, packaging printing and industrial printing in the important Chinese market,” Heering explains, adding that he notices a stronger and stronger professionalization of the exhibition which manifests itself in the growing number of exhibitors and visitors as well as in the increasing influence of the All-in-Print beyond China. The exhibition is organized for the 6th time by The Printing Technology Association of China, the China Academy of Printing Technology and Messe Düsseldorf Shanghai. According to Project Director Evian Gu from Messe Düsseldorf Shanghai, the organizers expect 100,000 visitors during the five days of the show.

Gu points to the figures published by SmithersPira according to which Asia is the most important growth region for the printing industry. “The All-in-Print China is the key giving access to the rapidly growing future markets in our region,” she says. This is exactly the reason why manroland web printing (Beijing) Co., Ltd. participates in the German Pavilion. The company, which was established in spring, presents itself as an independent sales & service company for web offset printing in China in order to provide local customers with a better service. “With our presentation at the exhibition, we wished to send a clear signal to the market – and we have succeeded in doing that,” explains Dr. Frank Tietsche, Vice President Sales manroland web systems in China.

Covering the total value chain

Richard Wang, Vice General Manager of BST eltromat international (Shanghai) Co., Ltd, also expresses satisfaction with the response to the German Pavilion received so far. “Since the All-in-Print covers the total value chain of the printing industry, we have had talks with a number of new customers from other areas,” he explains. Jürgen Möhle, Regional Manager of KOLBUS GmbH & Co. KG there, is also impressed by the quality of the talks at the German Pavilion. “Our expectations for the All-in-Print 2016 have been met,” he says.

Dr. Markus Heering, too, gives a positive interim assessment of the exhibition. “Here, we have the possibility to explain the more and more digitally networked future of the printing and packaging industry from our view as manufacturers of machines and equipment, and we can show the customers concrete solutions leading to Print 4.0 and functional industrial printing,” he says, adding that German printing and paper technology is able to and will, in fact, make a good contribution to the modernization of the Asian printing and packaging industry.

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