After a successful premiere at drupa 2016, in 2020 touchpoint packaging will be again the place to be for the packaging and design industry. The intent of the special forum is not to show what is already on the market but to point out meaningful directions and visions where packaging will go. drupa touchpoint packaging activities give answers to consumers expectations, brands’ requirements and major industry trends.
Join forces - Printing industry meets brand owner
More than two years before drupa 2020, in the beginning of 2018 we founded the drupa touchpoint packaging Steering Committee to lead this project. The Steering committee consist of printing industry key players on the one hand side and other hand side we have international brand owners and designers with us.
Steering Committee Members
drupa touchpoint packaging provide insights into packaging design and production based on consumer needs and use, display latest solutions and applications and show how future packaging and design will deliver additional value, stimuli and growth opportunities.
The outcome of drupa touchpoint packaging project will be illustrated by inspiring cases featuring the latest technologies on the touchpoint packaging at drupa 2020. Furthermore the drupa media channels will cover the entire process of the touchpoint packaging project.
Statements Steering Committee
Packaging is the largest printing market already, and it is still growing while it evolves to meet the changing demands of brands, and ultimately consumers.
In line with our record of accomplishment as pioneering technology provider, and leveraging our core competencies and expertise, Agfa is dedicated to developing innovative, smart packaging printing solutions that add value and let brand owners increase efficiency and security, as well as grow their business.
The smart packaging printing solutions that we will be showing at drupa’s Touchpoint Packaging aim to inspire brand owners and designers, and to be a starting point for in-depth discussions.
As a pioneer of innovation in the field of packaging, BOBST is proud to partner with drupa touchpoint packaging. This unique experience will be one of the highlights of drupa 2020, giving converters, printers and brand owners the chance to experience the future of packaging in a very engaging way. Together, we can inspire and amaze. The road to Düsseldorf starts here – look out for more updates soon!
We are very pleased to join as multinational brand the drupa steering committee and look very much forward to be part of that high class board of members for creating the future of that extraordinary forum. I am convinced that we will be able to contribute in many ways as we are able to deliver state of the art cases and to provide insights of the fascinating packaging and printing processes we define alongside the needs of our customers and target groups… from now on, we will support our role as drupa ambassador for that project and are happy to be the generator of impulses in terms of successful campaigns, trends and innovations in packaging.
In view of epda’s objective to bring brand and packaging designers from all over Europe together, it is clear why we place such importance on fostering a dialogue between the various professionals across the supply chain. It explains why we are fully committed to the touchpoint packaging initiative and intend to play an active role in the forum, which will serve as a major hub for professionals. We are looking forward to sharing the designer’s perspective in the chorus of all parties to help develop visionary packaging solutions for the consumer of the future.
Touchpoint Packaging is the right initiative to promote packaging at drupa 2020. Packaging is the communication channel for global brands. The package communicates the brand message in a consistent way to the consumer, both on physical as well as on digital shop shelves. The packaging production process today is connected, digitized and automated. For Esko TouchPoint Packaging is a platform to demonstrate how its packaging solutions support and connect the entire supply chain. And that’s why Esko participates toTouchPoint Packaging at drupa 2020.
Heidelberger Druckmaschinen AG has been an innovative and reliable partner of the printing and packaging industry for over 160 years. As a key player in the packaging supply chain, we are proud to be part of drupa’s touchpoint packaging. touchpoint packaging will be showing a vision of the future, along with new challenges in the market. Heidelberg sets priority in this segment and pushes the digitized future of packaging. This exchange between packaging designers, brand owners and converters at touchpoint packaging will give us the opportunity to further satisfy the future requirements of the packaging industry and showcase forward-thinking packaging solutions.
Today more than ever, the role of packaging is changing. It is part of the consumer engagement and experience. Innovative printing technologies have the power to use packaging to inform customers, convey new ideas and support causes. It’s changing the relationship between a brand and its customers. Drupa touchpoint packaging will showcase how new technologies and innovations can transform packaging in a fast changing world. As HP Indigo, we are pleased to be part of this amazing project and we intend to showcase how new digitally printed packages are creating greater customer engagement, savings costs, optimizing the supply chain and making a difference to the brands’ bottom line.
As an expert for decorative and functional coatings, KURZ has always regarded design as a connecting element. Our hot stamping foils and surface finishes are a point of sensory contact between the product and its human user; between technology and aesthetics; between manufacturing and marketing; between protection and decoration. Or, to put it in another way: they reflect the product’s soul.
Being part of drupa Touchpoint Packaging will not only help us to pursue this objective but, even more, to join a powerful team of specialists, knowledge carriers and solution providers from a broad range of competencies. Together, we will form a strong network, aiming to define what the future of packaging might be. We will link together a team of thought leaders.
As an integral partner of the printing and packaging industry, designer and brand owner KURZ is eager to join when the future of packaging is being written. And this is what will happen during drupa 2020 – so let us all take up the drupa 2020 slogan and embrace the future.
Nestlé is delighted to be part of Drupa packaging Touchpoint. It is an exciting event for the packaging and graphics value chain to come together as an industry. Packaging Touchpoint is a unique opportunity to showcase solutions addressing the needs of our consumers and societal impact of packaging in an ever-changing environment.
As a globally leading provider of printing inks for packaging applications and labels we are making every effort to further shape the future of packaging. By supporting drupa Touchpoint Packaging we now join forces with other packaging experts along the supply chain. With this concentrated packaging expertise, the collaboration enables us to look beyond the own specialist field and channel our R&D activities to early address promising trends and visions of future packaging. For us as ink specialist this means to support and drive further packaging evolution by developing innovative ink solutions that meet future requirements of packaging designers, brand owners and converters.
Impressions touchpoint packaging 2016
You want to join the team and be part of the future of packaging?