Touchpoint Packaging is the right initiative to promote packaging at drupa 2020. Packaging is the communication channel for global brands. The package communicates the brand message in a consistent way to the consumer, both on physical as well as on digital shop shelves. The packaging production process today is connected, digitized and automated. For Esko TouchPoint Packaging is a platform to demonstrate how its packaging solutions support and connect the entire supply chain. And that’s why Esko participates toTouchPoint Packaging at drupa 2020.