In view of epda’s objective to bring brand and packaging designers from all over Europe together, it is clear why we place such importance on fostering a dialogue between the various professionals across the supply chain. It explains why we are fully committed to the touchpoint packaging initiative and intend to play an active role in the forum, which will serve as a major hub for professionals. We are looking forward to sharing the designer’s perspective in the chorus of all parties to help develop visionary packaging solutions for the consumer of the future.