Digitalisation as a key
New technologies and areas of application offer a wide variety of opportunities. „Digital printing remains a key growing force within commercial and industrial markets, as run lengths continue to come down and demands increase for sustainable production” says Olaf Lorenz, General Manager International Marketing Division, Konica Minolta Business Solutions Europe, in the run-up to the trade fair. One focus for optimising success here is undoubtedly digitalisation – one of the focal themes of drupa 2024. „Showgoers to our stand will be able to immerse themselves in a captivating Industry 5.0 tale, where scalability, capacity reliability, sustainability, and smart factory automation converge, all centred on the human experience. As a global technology leader, our mission is to help to identify and unlock the potential that digitalisation holds. We will also be inviting them to explore our strategic partnerships, enabling end-to-end ecosystems across multiple segments, from label to large format.” Lorenz goes on to say.