dna x Imaging: New Convention all about Imaging and Printing at drupa 2024

Wolfgang Heinen, CEO New C GmbH & Co KG, adds: “Photography and print have always gone together: Newspapers, magazines, photo books, packaging and much more are hardly imaginable without printed images. And the relevant technologies, too, show significant parallels. Printing an image is what makes the content relevant. What potential this has for the future will be revealed by dna x imaging.” The media production company New C has decades of experience in the tech, imaging and media industry.

Theme days from image quality to sustainability
The first day of the convention is dedicated to “Imaging Artificial Intelligence: How AI defines the future of imaging and print”. In five short impulse lectures, so-called “inspiration snacks”, known speakers will not only offer interesting background knowledge, but demonstrate practical inspiration of how your business can be improved by this topic. A final get-together concludes the programme each day. The further focuses of the programme on each day of the event are: “Tomorrow’s imaging print products” (2 June), “What exactly is image quality – and why should I think about it?” (3 June), “Sustainability as an advantage in competing” (4 June) and “Innovations as driving forces in the imaging and print markets” (5 June).

The convention dna X Imaging will take place during drupa on the stage of the forum dna (drupa next age), which brings innovative drivers of technology and established companies together with newcomers to the industry, young talents and start-ups, and so provides impulses for the industry's direction. You can find it in the central Hall 7.0. The visit is included in the entrance fee for drupa. The conference language is English. Alongside dna X Imaging, exhibitors are encouraged to present their products and services to visitors in this attention-heavy area.  

Tickets for drupa 2024 are available as of now at the ticket shop. 

About drupa:

Under the umbrella topic of the mega-trends sustainability and digitalisation, the international printing and packaging industry will meet from 28 May to 7 June at drupa. The world’s leading professional trade fair for printing technologies focuses on inspiration, innovations, high-calibre knowledge transfer and intensive networking. This is where top decision makers from the industry meet and discuss current trends in technology and pioneering developments.