The Unexpected Renaissance: How Digital Technologies Transformed the Printing Industry -- drupa - May 28 to June 7, 2024 - Messe Düsseldorf
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The Unexpected Renaissance: How Digital Technologies Transformed the Printing Industry

The Dire Predictions

The Digital Renaissance

Contrary to these dire predictions, the printing industry has not only endured but also found ways to prosper in the digital age. How did this happen? The answer lies in the industry's ability to adapt and harness the power of digital technologies.

Print 2 Web Initiatives: A Symbiotic Relationship

Variable Data Printing (VDP): Personalization at Scale

Near Field Communication (NFC): Bridging the Physical-Digital Divide

Unforeseen Possibilities: A Digital Renaissance

Conclusion: A Tale of Revival and Growth

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