Circular economy in the packaging industry: sustainable approaches to reducing waste and resource consumption

In today's world of visual overload, the challenge for brands is to stand out from the crowd and capture the attention of consumers. In this context, so-called "experiential print" is becoming increasingly important. Experiential print refers to the use of tactile and multi-sensory elements in print products to create a more intense and memorable brand experience. This article looks at the role of tactile and multi-sensory elements in print and how textured surfaces, scent and sound effects and innovative printing techniques can add value to print products.

The traditional linear economy, in which resources are extracted, products are manufactured, used and then disposed of, results in significant consumption of natural resources and a high environmental impact. The introduction of a circular economy approach in the packaging industry aims to break this linear process and use resources as efficiently as possible by reusing, recycling or composting materials.

The circular economy in the packaging industry encompasses a variety of innovative approaches and technologies aimed at reducing waste and minimising resource consumption. For example, the use of ecological materials such as biodegradable plastics, recycled paper or FSC-certified wood can help reduce the environmental impact and improve the sustainability of packaging.

Biodegradable shipping bags made from corn starch, packaging made from hemp or cotton paper are just a few examples of environmentally friendly alternatives to traditional plastic packaging. These materials are not only more sustainable, but also offer innovative solutions, such as thermo-insulated cardboard boxes made from paper foam or hemp, which can replace traditional polystyrene packaging.

An important aspect of the circular economy is the creation of closed-loop recycling systems in which materials are collected after use, recycled and returned to the production process. This can be achieved by implementing effective take-back systems and recycling programmes that allow consumers to return packaging and reuse the materials.

In addition, environmentally friendly packaging design and packaging process optimisation can help reduce waste and resource consumption. This includes the development of lighter packaging, the use of resource-efficient production processes and the minimisation of packaging materials. There are several design concepts that aim to create greener packaging solutions and promote sustainability in the packaging industry.

One promising project that could shape the future of packaging is 'The Box' from Living Packets. This smart packaging is equipped with sensors that can measure temperature, pressure, movement and weight inside, and is designed to be reused up to 1,000 times. A similar concept is being pursued by start-up Circleback, which has developed a deposit system for cosmetics and food packaging to strengthen recycling systems and create packaging loops.

Another important aspect is the reduction of overall packaging. Tailor-made cartons that fit the size of the product can not only save packaging material, but also reduce CO2 emissions.

Adopting circular economy approaches in the packaging industry offers not only environmental benefits, but also economic ones. By reducing waste and using resources efficiently, companies can save costs and improve their environmental footprint, while enhancing their image as an environmentally conscious brand.

The future of packaging lies in sustainable, eco-friendly solutions that promote the circular economy while protecting products during transportation. By embracing these innovative packaging solutions, consumers and businesses can help protect the environment and advance the vision of a sustainable future.