In a survey (conducted before the coronavirus outbreak) over 500 printers and almost 200 suppliers described the challenges and successes of launching new products and services. For many in the industry, planning their recovery from the coronavirus recession may well necessitate such launches, so lessons must be drawn on how best to do so.
drupa Essentials of Print is a series of articles by designers, brand owners, journalists, printers and influencers, who enrich the printing industry with fresh impulses, sound expertise and remarkable experience.
With a new key visual and a new claim, the crucial preparation phase for the drupa has begun – three years before the event. And the prognosis is good: Organizations are estimating an increase of over 40 billion US Dollars in the field of packaging printing alone – a future the industry is happy to embrace.