Dear Sir or Madam,

Messe Düsseldorf is pleased to expand its cooperation with U.S. industry partners. WhatTheyThink will accompany the relaunch of drupa daily 2024, and Deborah Corn and Frank Tueckmantel, two U.S. experts with many years of industry experience, will be responsible for the strategic realignment and positioning of the drupa next age (dna) special forum.

WhatTheyThink, a globally active US media company, has been officially confirmed as the publisher of drupa daily 2024. In addition to the print editions, there will be a stronger emphasis on digital and video formats in the future. The cooperation partner ensures the perfect symbiosis of publishing expertise and international trade show and industry competence and will guarantee optimized cross-media live coverage.

Messe Düsseldorf and WhatTheyThink already have a long-standing and successful cooperation. For 2024, drupa relies on its new partners' extensive market experience and new groundbreaking impulses to meet customer needs and expectations.

"We are very honored to be trusted with the responsibility of the drupa daily, which will include not only a printed publication, but also our industry leading digital and video coverage as well!", said Eric Vessels, President WhatTheyThink.

"What makes drupa so unique is both the breadth of technology shown and an attendee experience like no other.", added Thayer Long, President and CEO, Association for Print Technologies.

As a new partner for exhibitors of drupa 2024, WhatTheyThink will soon offer a webinar to provide more details about exhibitor packages, advertising, and sponsorship opportunities. If you are interested, you can sign up via the following link: https://bit.ly/drupawebinar. Further information will be provided shortly.

Deborah Corn is a recognised expert in the printing and marketing industry. As host of the Podcasts of the Printervers and founder of numerous formats including ProjectPeacock.tv, International Print Day and Girls Who Print, Deborah is closely connected to the global print industry.

Frank Tueckmantel is an experienced industry expert in face-to-face marketing and has a long career in the printing industry. Most recently, he served as the Vice President of Corporate Marketing at EFI, where he successfully led all global marketing activities, including trade shows and customer events.

"I am very excited to work with drupa together on the 2024 drupa DNA program, hopefully engaging with many of the attendees that will participate in the largest get together our industry has to offer." (Frank Tueckmantel, Ambassador of Face-to-Face Marketing)

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