Travel to the print universe with PRINT & DIGITAL CONVENTION 2023

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are you looking for new solutions and strategies to optimize your multichannel marketing? In that case, come to PRINT & DIGITAL CONVENTION in Düsseldorf from May 16 -17. The congress trade show is the perfect opportunity to learn from experts and network with professionals from the industry. The diverse conference program includes the following presentations (please note that the conference program is in German):

Revenue, environment, emotions - Success remains tangible: Direct Mail in the marketing and media mix.

No other medium in cross-channel communication represents the "touchpoint" in the customer journey more proverbially than personalized mailing. Even in smaller editions, selected target groups can be reached individually and economically with a "wow" effect.

Generating attention, surprising, increasing sales and customer loyalty: Jürgen Hufnagel, Managing Director of MSB, demonstrates with vivid examples using innovative refinements the most efficient and sophisticated techniques for maximum attention.


Metaverse - Game changer or utopian hype?

In 10 years, we will move around as digital avatars in digital interconnected universes, collectively called the Metaverse... seriously?! What does the term Metaverse even mean? What is possible in it today and why is no one going there anyway? What is our future perspective as avatars, and what potential does it create for the graphic industry? We classify the hype surrounding virtual worlds.

From 0 to 2 million euros in revenue in 18 months. How you can generate million-dollar revenues with your print product using online marketing.

Performance marketing is now an integral part of a successful million-dollar business. But few know how to use this limitless power accurately. Alexander Bannenberg and Nick Vrban from TheLoveStory show how to generate more sales with online marketing in three steps, regardless of your industry.

Print is dead, long live print!

Digital advertising or printing? The decision, among others, by REWE and OBI to replace significant print volumes with digital media has caused a huge stir in the graphic industry. It could be hastily concluded that this is logical, because these and other retail chains have justified their steps primarily with the desire for more environmental protection, and print comes up short in this regard. Really? However, further facts, such as specific comparative CO2 balances, etc., were unanimously ignored in the respective massive press campaigns.

Dr. Ing. Ralph Dittmann, Managing Director of the WKS Group based in Essen since 2007, has filled this gap.

You can find all information about the entire lecture program, workshops, and panel presentations on the PDC website: printdigitalconvention.de/en.


Secure your tickets now!

Did the conference program convince you? Then register directly and experience the trends of tomorrow on-site.

We look forward to your visit and warmly welcome you!

Important information for your arrival:
The PRINT & DIGITAL CONVENTION takes place at the CCD Congress Center Düsseldorf. Please use the entrance CCD Stadthalle at Rotterdamer Straße 141. If you arrive by car, you can park on P5 opposite the venue. You can find directions here.

Your drupa Team