drupa Guided Tours

Digital printing expert Uli Jeusfeld is also in the field of Strategic Marketing,Sales concepts and sales management active. As a consultant, he founded the consultancy network :Brain Workers in 2006.
His slogan: “Print becomes less, print becomes more valuable – customers want be proactively convinced of the value!“

After graduating from business administration with a focus on marketing and IT organization he first went for 4 years in the sales department of an American manufacturers in the field of document management and digital printing technology and then into the training area, before he became self-employed in 1998
In the following years he worked extensively in sales development for leading technology manufacturer of the graphic arts industry in Europe.
In 2005 he started his career in consulting printing companies and development of business models around digital printing. He experienced and accompanied the early years one to one marketing and variable data printing with lectures and workshops for setting up web shops and the value-added sales of data-based printing applications.
Uli Jeusfeld advises and supports printing companies in the development of USP’s, the conception and marketing of W2P shops and the development of value-oriented sales strategies
In addition to his involvement as a Business Development Consultant for various Digital printing provider and developer of shop and Crossmedia software he was between 2015 and 2019 as Associate Consultant and member of the European Consultant network of Infotrends Inc. active, today known as as Keypoint Intelligence.
One of his favourite topics is the development of Tribrid sales and Acquisition strategies in which he uses the methods of classic sales and social selling with the targeted use of print combined along the customer journey.

Caroline Zöller is founder and business guide of the Cologne communication agency Forteam. As a specialist for solution-oriented communication consulting and a forward-looking key account manager for holistic project planning, she is a strong advocate of concepts that focus on the needs of customers and content. Caroline Zöller has expertise in retail communications and advises companies on digital transformation. Since 2015, she has been a lecturer at the Retail Academy on the subject of “Digitizing the Point of Sale”.

Since 2005 she has been dealing with visual communication as a means of emotionalisation. With its knowledge, it is on the move in the printing industry – especially in digital large-format printing. She advises and realises interior design customer projects, organises workshops and in-house exhibitions, designs supporting programmes for trade fairs and gives lectures in the fields of digital printing, advertising technology and media production.

At drupa 2016, she implemented the project “Bar No. 15“ on the Düsseldorf exhibition grounds and transformed a restaurant into a stylish Cuban bar using exclusively digital print media. “Stanley” is her latest interior design project.

Gerhard Märtterer studied marketing and IT at the Stuttgart Media University. He founded AlphaPicture, the world‘s first cloud service for digital printers, in 2003. He has been developing groundbreaking prototypes for highly personalized direct marketing, magazines, catalogs and transpromo with publishers, press manufacturers and software partners since 2005.

From 2013 to 2018, he transformed one of Europe‘s largest web offset printing plants into an integrated hybrid printer. He consults, teaches and journalizes as „The ONE for One-to-One“ in Europe, America and Japan. He is also co-founder and spiritus rector of the PPA  Programmatic Print Alliance.

After studying physics and a brief period as an ERP programmer, Johannes Ferger joined Rank-Xerox as a system consultant for software in digital production printing. At Xerox, he held various roles in the Solution Marketing department and as Team Leader Presales. He often supported the business development initiatives with training and workshops.

He has now been involved in software and digital printing projects for over 25 years. His core topic has always been the efficient processing of print jobs, regardless of whether they involve variable documents, security features in digital printing, prepress tasks, or transaction printing. Today he offers Document Composition Services. This is the service of rendering variable PDF documents on a large scale, ready for production. He also works at X-NRW GmbH as a consultant for output management.

After studying to become a printing engineer, he began his career as an application engineer in packaging printing. This brought him to the supplier industry a short time later, where he held a variety of positions in the printing plate and ink sector. The spectrum ranged from application technology, product management and marketing to the production of printing inks, and in 2016 Dieter Finna founded pack.consult, a platform for content marketing and consulting in packaging printing. Here he writes technical corporate communications for renowned companies in the industry. His articles on the latest developments in packaging and label printing are published by trade magazines worldwide in their printed editions or online media.digital printing and packaging printing are the main topics in his consulting work.

These range from print tests with the latest machine technology and the design of efficient production processes to the planning of new printing plants in project consortiums with partners.