Managing Director Märtterer one to one Special topics
Print-on-Demand and Variable data Printing (Personalisation, image individualization and geomarketing)
Gerhard Märtterer studied marketing and IT at the Stuttgart Media University. In 2003, he founded AlphaPicture, the world's first cloud service for digital printers. Since 2005 he has been working with publishers, press manufacturers and software partners to develop groundbreaking prototypes for highly personalised direct marketing, highly personalised magazines, catalogues and transpromo.