touchpoint packaging is designed and implemented in close cooperation with the European Packaging Design Association (epda), Europe’s leading association of brand and packaging agencies. “We approach the entire spectrum of the world of packaging: Technical/functional requirements, cultural and ethical standards, economy and efficiency, the range of substrates right up to the applied technologies“, explains Claudia Josephs, Project Management epda. In order to be able to better reach the special needs of the different user industries, touchpoint packaging is structured into four “future labs“ – namely into “food & beverage“, “non-food“, “pharmaceuticals“ and “cosmetics“. Successful practical examples as well as conceivable, prospective production solutions will inspire the visitors in a sustainable manner. A separate programme in the forum itself will specifically present the themes.
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