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drupa 2016 on the right track


One year before the start of the trade fair in May 2016, one thing is certain: drupa 2016 will show the complete world market for print and crossmedia solutions and is clearly on the road to success. The entire value chain from prepress to finishing and the complete range of applications for commercial, publishing, packaging and functional printing will be at drupa 2016. The global players of the industry are just as represented as the smaller companies or the innovative start-ups, the large supplier nations just the same as the smaller or exotic countries.

The preparations for the 16th drupa are running at full speed. The laying out of 19 trade fair halls, the organisation of the specialist supporting programme and the touch points for the highlight themes, the realisation of the crossmedia marketing campaigns and global PR activities – all of this is on the current agenda. Right now, the focus is on the intensive dialogue with the exhibitors and the detailed planning and/or structuring of the halls. The drupa team, together with its partners, is also working flat out on the specialist supporting programme. While at drupa innovation park, it is all about concrete technology offers and business models, at drupa cube the focus is on print and its fascination. Under the motto “educating, entertaining, engaging“, international experts will hold inspiring keynote speeches during the eleven trade fair days. The specialist supporting programme is rounded off by the “touch points“ for individual themes such as, for example, packaging or functional printing. There will be more information in a few weeks at

With kind regards from Düsseldorf
The drupa Team

dip! drupa innovation park

Global platform for innovations

dip! innovation park

The dip! in hall 7 gives an overview on the latest Publishing solutions and their implementation in modern Marketing communication. Get more detailed information about innovative companies and their applications in Multichannel Publishing at the exhibitors’ booths.

In addition to the direct exchange with the exhibitors, keynote speeches and inspiring lectures will await you on the dip! stage.

dip! is divided into six theme parks that address technology and business topics alike.

• Theme park 1: Multichannel publishing & marketing solutions
• Theme park 2: Web-to-media & e-commerce
• Theme park 3: Process optimization & automation
• Theme park 4: Added value in print
• Theme park 5: Innovations in printing technologies
• Theme park 6: Business models

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The drupa cube

Future-orientated special themes

drupa cube 2012

Our main stage, the forum of drupa for future-orientated special themes, is the cube. Here, inspiring keynote speeches, panels and forums await you for an international and comprehensive lecture programme. Visitors and exhibitors meet here for a creative transfer of knowledge and a direct exchange of information under the motto e3 – educational, engaging and entertaining.

Known as the drupa cube, the education program will be a mix of digital, social and face-to-face marketing content and initiatives aimed at attracting both traditional delegates, as well as appeal to new audiences such as marketing agencies and brand owners.

drupa will transform the previous ‘cube’ offering for 2016 into content program which builds on the theme of this years event - Touch the Future. FreemanXP has created a strategy and vision which will focus on an experience that will engage, entertain and educate.

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drupa 2016 in the drupacity Düsseldorf

Close relationship to the trade fair and their guests

drupacity 2012

Düsseldorf is more than the location of the world’s leading trade fair for print and crossmedia solutions: Düsseldorf is the drupacity – a region which identifies with the drupa event and is committed to the drupa guests.

Service providers and institutions will express their close relationship to the trade fair and their guests as partners. They all have one aim: Exhibitors and visitors will see, feel and experience that they are welcome in drupacity and that Düsseldorf is supporting them.

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Second drupa Global Trends report

International printing sector looks to the future with surprising optimism

Logo drupa Global Trends Report

drupa and the drupa expert panel consisiting of over 1100 printer and supplier members have worked together on two surveys so far – the drupa Global Trends report and the drupa Global Insights report. Now the second drupa Global Trends report has been released which identifies important global developments and regional differences.

Initial results from this second report are showing sustained recovery from the recession with some surprising insights and positive feedback. The results are all the more interesting as the survey itself, conducted in October 2014, was largely identical to the first drupa Global Trends report from February 2014.

Read more
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Press conference of All in Print 2016

Discover the Future of Printing

Pressekonferenz All in Print 2016
With the theme of “Discover the Future of Printing”, All in Print China 2016 will demonstrate the all-round vitality and dynamics inspired by the variety of printing technologies. A line-up of almost 100 representatives also participated in the press conference including those from over 20 media groups from home and abroad. Decisive changes for the future were announced: All in Print China 2016 will upgrade the exhibition with innovations, setting up specialized theme pavilions including Digital Printing, Packaging Printing, Label Printing as well as Creative Printing and due to product innovations and the booming market the event will switch to a 2-year cycle, with exhibition period extending from 4 days to 5 days,
Read more in the official press release

Shanghai World of Packaging - swop

PacPro Asia 2015


In November 2015 a new and interesting trade fair concept is going to be launched in the Chinese market: Shanghai World of Packaging.

Your target business occupies topics like Food Packaging, Pharmacy, Transport Packaging or Packaging Material Production? Then swop – Shanghai World of Packaging will be the ideal opportunity for your market entrance. The application deadline by the end of May is coming closer and you now still have the chance to accompany us into that pulsating market.

Learn more about PacPro Asia 2015

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The lines between men and machines are getting increasingly blurry. Wearable technology and soft robotics are just two areas exemplifying this trend. However, in many cases manufacturing techniques are not yet advanced enough to fully realize the potential of a new interconnected world. Researchers at Purdue University are attempting to change that.
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40474 Düsseldorf, Germany

Phone: +49 211 4560-01
Fax: +49 211 4560-668

County Court Düsseldorf HRB 63

Board of Managing Directors: Wolfram N. Diener (Chairman), Bernhard J. Stempfle, Erhard Wienkamp

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