drupa cube – The conference and event programme at drupa 2016 – will start with a new approach. The focal points are the innovative strength of print and the great variety of application possibilities of printed products through the most varied industries and areas of life. "New technologies such as printed electronics and 3D printing, creative multichannel applications or the use of digital printing techniques, for example in the packaging sector, continue to impressively prove the potential of print." "drupa cube reflects this future potential with its international conference and event programme", is how Sabine Geldermann, Director of drupa, explains drupa cube’s objective target. "At the same time, it is important to us to bridge the gap between creative agencies, marketers, brand owners and vertical markets with an interdisciplinary approach."
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