Karl Wehner, Managing Director of Alibaba.com in Germany, sheds light on the opportunities of digitalization in the printing and packaging industry. In the face of uncertainties and challenges in supply chains, more and more companies are turning to digital transformation. SMEs in particular need a digital boost to take advantage of global growth opportunities. Online B2B marketplaces like Alibaba.com are revolutionizing the B2B sourcing and selling experience through innovative technologies.

Learn how an integrated B2B online ecosystem supports SMEs from sourcing to fulfillment and opens new avenues in a changing industry. More information about the drupa cube program can be found here:

More than 60% of all packaging and labels are today printed using flexography according to Smithers research. As a conventional print technology, flexography maintains a strong position next to the other printing technologies based on its unique capabilities of printing on non-absorbent substrates. Technology suppliers across the wide flexo ecosystem have been continuously innovating the flexo print process. Recent innovations in prepress workflow, screening, color management, plate imaging and exposing, mounting and the printing itself are providing proof of flexography as a dynamic and technologically advanced space.

Discover innovative solutions for your business with our guided tour “Flexo printing innovations - the latest technologies for flexo plate production and quality management” and get to know the manufacturers directly.

There are still places available so secure your ticket now!

Immerse yourself in a humorous yet informative look at the diversity of textile printing and the challenges of tapping into new markets. You can look forward to exciting insights and practical tips on how companies can successfully expand into new market segments. Don't miss this and other tpt presentations:

This panel with Olivier De Lataulade (L'Oréal), Michael Finger (technotrans) and Boris Manev (Epson B.V.) will shed light on the crucial role of sustainability as a driver for innovation in the European print and paper sector. In the face of growing environmental and economic challenges, the adoption of sustainable practices has gone from being an advantage to an absolute necessity for sustainable success. Discuss the importance of digitalization, trailblazing industry pioneers and how these advances are fundamentally redefining the future of the European industry. Discover how sustainable innovation is paving the way to a successful future. More information about the touchpoint sustainability program can be found here:

Discover how geomarketing helps companies to direct customers to their locations - simply and effectively. This presentation will use concrete examples to show you how you can successfully combine traditional print media and online channels. Immerse yourself in the world of geomarketing and be inspired by how location data can transform your marketing strategies. More information about this presentation and the dna program can be found here:

In a world that is increasingly committed to sustainability and environmental protection, the packaging industry is facing new challenges. But at the same time, exciting opportunities are opening up for innovative packaging design that is not only environmentally friendly, but also attracts the attention of consumers. How can we work together to design the packaging of tomorrow that not only meets the needs of consumers but also protects the environment? In this presentation, discover the creative solutions and ground-breaking developments that will help you move towards a greener future. Further information and more speakers of touchpoint packaging can be found here: