Tomorrow, the day has finally come: the Print & Digital Convention starts! The drupa congress ‘Change your Media World’ will highlight key trend topics that are crucial for successful media production in the future. The focus will be on topics such as mass customisation, digital transformation, smart communication and sustainability.

The drupa congress day in the cube (Hall 6) is free of charge and offers you six exciting presentations from 10.30 am to approx. 4.15 pm.

Don't miss this opportunity to find out about the latest developments and innovations!

Massivit's technological innovations in large-format 3D printing are redefining the possibilities of advertising and entertainment experiences. From giant, interactive characters to stunning selfie points, as well as illuminated point-of-sale displays, immersive theme park experiences and dimensional billboards, large-format 3D printing enables brands to push the boundaries of traditional print and digital applications. Don't miss this and other exciting presentations by dna:

Packaging fulfils several functions: It is a physical touchpoint on the path to purchase, a brand-protected marketing platform and a point of contact for production information and support. The production workflow requires intensive collaboration between stakeholders across multiple revision cycles. The designer is at the centre of these activities and the changing environment. This session will explore the new challenges they face, the opportunities to utilise the new technologies and the implications for print service providers. More information and more speakers from touchpoint packaging can be found here:

andra Wagner is a seasoned technology expert with over 20 years of experience in the IT and manufacturing industry. In her role as Vice President of Digitalisation at Koenig & Bauer, she leads the digital department, which is responsible for the company's digital transformation and has a strong focus on improving customer products and experiences. Further information on the touchpoint sustainability programme can be found here:

Technology plays a decisive role in the functionality of labels during production. Practically all printing processes are used: offset printing, flexographic printing, letterpress printing, screen printing, gravure printing and, increasingly, digital printing. Print finishing plays a decisive role in the impact of labels. And despite the booming market, the pressure on margins is also growing in the label sector. This is why digitalization and automation of the process steps play a decisive role here too. Discover more on the up-to-date state of development with our Guided Tour „Labels & Tags – Self-adhesive and intelligent labels“.