Across the label industry, there is an undeniable shift towards digitalisation to overcome a number of market challenges. These include rising energy costs, parts supply issues and the shortage of skilled labour resulting from the global trend towards urbanisation and service sector jobs - particularly among Generation Z and undoubtedly Generation A. Dario will discuss how stakeholders can address these challenges and look at ‘smart, connected printing’.

More information about the drupa cube program can be found here:

A look back at the people, products and printing options we discovered in Hall 7 and throughout the trade fair.

More information about this presentation and the dna program can be found here:

Packaging: A world where cutting-edge technologies from HP Indigo are transforming marketing and packaging into dynamic storytelling tools. In this session, you'll learn how patented innovations like HP Mosaic, HP Collage and HP Spark are revolutionising brand engagement, improving consumer interaction and harnessing the power of AI and machine learning to redefine design.

Further information and more speakers of touchpoint packaging:

Sustainability now makes economic sense! Investments in this area increase resource efficiency in the manufacture of products as well as throughout the entire utilisation phase and increase the brand value of companies among consumers and investors. The special forum communicates challenges, solutions and visions for more sustainability in the entire printing and paper industry - an industry with a future - in a transparent, company-independent and constructive manner.

Further information on the touchpoint sustainability program can be found here:

The possibilities for out-of-home and interior design are becoming increasingly diverse. In addition to a large number of flexible and rigid substrates, a wide variety of printing processes are available to redesign building facades, interiors and entire locations within a very short space of time - without having to make any structural changes. The possibilities of digitally printed walls, windows, floors, furniture and even catering equipment speak for themselves. There are still places available - so secure your ticket now!