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Trends in packaging
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From nostalgic retro designs to technological breakthroughs in material use, we highlight the pioneering evolutions that have the potential to revolutionise product presentation. Learn how focused illustrations on packaging create transparency and the importance of tactile textures to the customer experience. We also take a focused look at the increasingly important aspect of sustainability and how advancing digitalisation is shaping the packaging industry.
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Unboxing – Best practices
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Well-designed packaging makes unpacking an emotional experience. Especially in e-commerce, brands transform the impatient waiting for delivery into a positive and exciting experience. We highlight the characteristics of successful packaging, from high-quality materials to the arrangement of the contents. Learn how famous brands like Chanel and Apple use their packaging as ambassadors of their values.
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© Amanda Garcia
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Designs for Generation Z: Are printed media an issue?
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Amanda Garcia, a Generation Z graphic designer from Barcelona, shares her perspective on the relevance of print media in a digitally driven world in this guest article. She explains how print media offers brands a more differentiated marketing tool, while combining print and digital media creates a wider reach. For example, brands can combine print and digital magazines to appeal to a bigger audience. Read Amanda's expert article on the indispensable role printed media and paper still has in product design in Generation Z today.
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© Ludovic Martin
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The next generation of networked web-to-print
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Ludovic Martin, blogger and consultant at Print.watch, explains in this guest article how web-to-print has evolved from simple online shops to a complex, networked ecosystem. Today's market demands make it necessary to offer customers customised experiences and to use complex and integrative systems to do so. The print industry is in a constant state of change and adapting to web-to-print technologies is the key to success.
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Expert Articles „drupa Essentials of Print“
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Would you like to read more ideas, inspiration and fresh impulses from experts from the print industry? Then we highly recommend our "drupa Essentials of Print" series of articles, in which we will publish valuable contributions from designers, brand owners, journalists, influencers and industry experts from the print industry until drupa 2024.
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