Value added printing & packaging for multisensory marketing
Innovative approaches to the personalisation of packaging: The future of customer loyalty
Are you already aware of the importance of developing personalised packaging for the brand experience and customer loyalty? This article underlines the growing relevance of individualisation and the variety of innovative possibilities and modern technologies, such as the use of QR codes, which provide interactive customer experiences.
The transformative power of experiential printing: New dimensions in packaging and printing
As aptly mentioned in our article: "The use of haptic and multi-sensory elements in printing opens up new dimensions for brands to stand out from the crowd and make a lasting impact."
Digital printing for packaging: New ways for brand owners
Digital printing offers brand owners great promise for the future of packaging. Not only does it enable an optimised supply chain with less waste and shorter lead times, it also enables tailored marketing strategies that drive deeper customer engagement. Despite some challenges such as the cost of printing per unit, digital printing remains a promising approach that is quietly but steadily revolutionising the industry. Take a look at the full guest article by author Alvise Cavallari.
Get your ticket for drupa 2024 in Düsseldorf now and let’s create the future together. Don't miss the chance to explore the touchpoint packaging, a special forum dedicated exclusively to packaging, where best practices and new innovations are showcased, providing a unique insight into the future of packaging.
Guided Tours: Experience leading-edge and interactive print solutions
With the huge variety of stands, products and information, it can be easy to lose track. This is exactly where our Guided Tours can help you! The Guided Tours are designed for different technologies and topics and include guided tours to the stands of renowned exhibitors such as Canon, hp, Konica Minolta, Koenig & Bauer and many more.
Make efficient use of your time at drupa and let our experienced guides show you the latest innovations in the print industry.
Board of Managing Directors:
Wolfram N. Diener (Chairman), Marius Berlemann, Bernhard J. Stempfle
Chairman of Supervisory Board:
Mayor Dr. Stephan Keller
Messe Düsseldorf GmbH processes personal data relating to you. You can find more information - also on your rights - in the privacy policy of Messe Düsseldorf GmbH available at www.messe-duesseldorf.de/privacy. In principle, i.e. subject to legal restrictions, you may at any time object to the processing of your personal data either on the aforementioned website, via e-mail to privacy@messe-duesseldorf.de or via postal mail to Messe Düsseldorf GmbH, G2-RV, PF 101006, 40001 Düsseldorf, Germany.
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