The European Rotogravure Association, ERA, founded in 1956, has developed into the leading international organisation of the gravure industry. It is a non-profit organisation dedicated to supporting users of the gravure printing process. ERA's mission is to promote gravure wherever it is applied and to contribute to the healthy continuity of the gravure industry.
ERA AIMS TO BE
the representative body for the European publication, packaging and decorative gravure industry
the industry representative body in all political and legislative matters concerning gravure
a discussion forum for socio-economic issues concerning the gravure industry
a forum to exchange technical information, to promote technical developments, to support scientific projects and to promote the development of gravure in emerging markets.