Serviform has been established at the beginning of 1990 by Mr. Franco Foppa Pedretti.
His father, Mr. Giuseppe Foppa Pedretti, in 1947 established one of the first Italian trade dieshop, Foppa Fustelle.
Since the very beginning Mr. Giuseppe Foppa believed in a wide open philosophy: there were no secrets and the dieshop had to be open towards competitors. In fact the supply of dieboards had to stay side-by-side with the manufacturing and supply of diemaking materials. Starting from his own needs Foppa Fustelle from the early years developed a full range of small diemaking machines expressly designed for diemakers.
Mr. Giuseppe Foppa´s strong belief generated a quite peculiar case: Caravaggio (a small village in Northern Italy where Serviform is based) is the area in the world with the highest concentration of diemakers: on a total population of 12.000 people there are 68 people employed in diemaking! In a radius of 15 Km from around Caravaggio on top of the people in town there are another 86 people working in die making.