Live premiere for individualization through personalization
Together, successful EasySert technology and the Navigator control system offer entirely new opportunities for individualized and personalized inserting – fully in line with Industry 4.0. The system comes ready equipped for networked, digital production. At the same time, it allows advertising brochures to be personalized at the same speed as conventional inserting processes. Which means that, to date, this worldwide innovation is able to process 30,000 individualized copies per hour.
For example, a retailer can use data derived from its customer loyalty cards to target its customers with personalized advertising based on their purchasing preferences.
Combining individual modules ‒ aside from the EasySert module, the main components include an inkjet addressing unit, a UTR conveyor that operates with absolute precision, and the new stand-by loop ‒ to create perfectly tuned hardware within such an innovative inserting line. The goal was to create a system that operates with extremely high reliability and 100% accuracy.
At any given time throughout the entire process, the system must be able to track every single production unit precisely. The Navigator processes the distribution data and automatically controls the defined units and functions for personalized inserting.
Of all the add-on modules available for the Navigator, the Optimizer really stands out. Based on production data and other predefined criteria, this tool calculates the best parameters for optimal operation of the line. Ferag customers who opt for the new, personalized EasySert technology are thus able to achieve a further increase in the logistical efficiency and capacity of their inserting process. Furthermore, with the Summarizer module, a predefined set of production data and production events can be logged and visualized in a web browser.