META tags are information built into your web pages that are designed specifically for use by search engines. The most important META tags are:
If you want your site to perform well in organic search, you must make sure that the META tags of your pages contain the important keywords for your site. In addition, it is crucial that every important page in your site have meta tags that are distinct from every other page in the site. If the search engines see page in your site that share the same META tags, these pages may be considered as duplicates of eachother and may not be added to the search engine index.
Optimizing your META tags is similar to other Search Engine Optimization (SEO) tasks. You must develop the set of keywords for each page and insert these into the META tags for the page. You should also research the keywords your local competitors use and add these to your pages as well.
Print Science can manage the keyword research and placement for you:
With you, develop list of appropriate keywords
For every product page in your site, customize META title, META description and META keywords
For every category page in your site, customize META title, META description and META keywords