Objectif Lune BV

Willy Brandtlaan 81, 6716 RJ Ede
Telephone +31 318 728175
Fax +31 318 643393


Hall map

drupa 2016 hall map (Hall 7a): stand E23

Fairground map

drupa 2016 fairground map: Hall 7a


Bernd Anders

Marketing, sales, advertising, PR

Willy Brandtlaan 81
6716 RJ Ede, Netherlands

+31 318 728175

+31 318 643393


Our range of products

Product categories

  • 01  prepress/print
  • 01.01  Publishing software
  • 01.01.025  Layout software

Layout software

  • 01  prepress/print
  • 01.01  Publishing software
  • 01.01.035  Personalization software

Personalization software

  • 01  prepress/print
  • 01.02  Workflow and data handling software
  • 01.02.030  Workflow systems

Workflow systems

  • 01  prepress/print
  • 01.02  Workflow and data handling software
  • 01.02.095  Web-to-print solutions

Web-to-print solutions

  • 01  prepress/print
  • 01.03  Software
  • 01.03.015  ERP systems

ERP systems

  • 01  prepress/print
  • 01.03  Software
  • 01.03.035  Software for Customer Relationship Management

Software for Customer Relationship Management

  • 02  premedia/multichannel
  • 02.01  Software for multimedia
  • 02.01.030  Software for the development of internet applications

Software for the development of internet applications

  • 02  premedia/multichannel
  • 02.01  Software for multimedia
  • 02.01.060  Software for direct and dialogue marketing

Software for direct and dialogue marketing

  • 02  premedia/multichannel
  • 02.04  E-Business Print
  • 02.04.025  Web-to-Print


  • 02  premedia/multichannel
  • 02.04  E-Business Print
  • 02.04.070  E-Mail Marketing

E-Mail Marketing

  • 02  premedia/multichannel
  • 02.04  E-Business Print
  • 02.04.090  (Print)Workflow Management

(Print)Workflow Management

  • 02  premedia/multichannel
  • 02.05  Mulichannel-Publishing
  • 02.05.010  Digital Publishing

Digital Publishing

  • 02  premedia/multichannel
  • 02.05  Mulichannel-Publishing
  • 02.05.030  Mobile Applications

Mobile Applications

  • 02  premedia/multichannel
  • 02.05  Mulichannel-Publishing
  • 02.05.050  QR-Code


  • 03  postpress/converting/packaging
  • 03.01  Bookbinding machines and print finishing machines
  • 03.01.550  Envelope enclosing and mail preparation

Envelope enclosing and mail preparation

Our products

Product category: Personalization software

PrintShop Mail Connect

PrintShop Mail is an easy-to-use standalone composition and production tool for promotional personalised communications. Extremely powerful, it pushes personalisation far beyond addressing. It’s the perfect multichannel variable data composition tool that allows companies to create and send their communications by regular mail and by email, without having to do the work twice. What’s more, it is specifically tailored for print service providers because it works with any database format and any design. It maximizes output speed, minimizes set-up time and optimizes the production of personalised content.

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Product category: Software for direct and dialogue marketing

PReS Connect

PReS Connect is the smartest multichannel customer communication management software on the market. It helps customers automate the production of high volume of correspondence (transactional, promotional, corporate, etc), by mastering all aspects of a document’s life-cycle. Clients can produce high-volumes of print, email and web pages at high-speeds, thanks to highly scalable performance options and parallelisation. This significantly reduces document creation time and production costs. With PReS Connect you get the most complete solution on the market, one that can accept print files (AFP, PCL, PostScript, etc.) and data files (PDF, XML, CSV, etc.) as input, and output high volumes of documents and communications in a wide range of formats (AFP, IPDS, PDF, PCL, PostScript, HTML, etc.).

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Product category: Digital Publishing

PlanetPress Connect

PlanetPress Connect is Objectif Lune's flagship solution for customer communications management and comes complete with advanced business process automation and data-driven composition capabilities. PlanetPress Connect reads your current systems output and provides you with the tools and freedom you need to use that data any way you want. Produce and send highly personalised communications via, print, web, email, SMS and e-forms, to your customer with ease. Create interactive communications that engage your customers.

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Product category: Mobile Applications

Capture OnTheGo

Capture OnTheGo is the smart solution for the management of e-forms in the field. Using e-forms on any mobile device, remote workers are able to capture data and signatures from wherever they are, and the data is synced back to the office automatically. What really sets Capture OnTheGo apart from its competition is its automation capabilities. Captured data can be automated into everything from confirmation emails to billing or system updates, the automation possibilities are endless.

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About us

Company details

We empower customers to create, automate and distribute their most important documents. Our software is open and flexible, and puts customers back in control of all their business communications with little to no change to their existing systems. With more than 20 years of expertise, Objectif Lune develops enjoyable, easy-to-use software.

Objectif Lune is a worldwide organisation who helps businesses bring their customer communication to the next level. Our portfolio consists of three main product lines: PrintShop Mail Connect, PlanetPress Connect & PReS Connect.

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Company data

Number of employees




Area of business
  • prepress / print
  • premedia/ mulitchannel
  • future technologies
  • Sonstiges