PIMALION® is the high performance answer to the challenges of managing multi-channel retail communications.
A genuine hub for both B²C and B²B marketing!
Retail is undergoing a period of rapid change, both online and offline. In parallel, retailers are competing frantically with one another to maximize their engagement with their consumers who, in turn, expect more and more attention to be paid to them so that they have the best possible information to optimize their purchasing decisions.
PIMALION®, provides a software platform that operates as a multi-channel hub for managing product data and creating online, digital, and print publications while enabling advertisers everywhere to implement a targeted communications strategy that makes the best use of all available distribution channels in the B²C (general public) or B²B (professional and business) spaces. The goal: to organize the most effective responsible to achieve an optimal customer experience..
The PIMALION® multi-channel communications management platform is particularly well suited to all kinds of retail markets, and provides:
- technical and marketing solutions to the requirements of specific B²C and B²B markets
- tools to support the management of communications requirements of manufacturers and producers
- software and operational solutions that meet the requirements of professional networks such as group purchasers and referral networks.