There is a more powerful, flexible and accurate way to publish product copy to package artwork, websites and other marketing materials. It leverages dynamic XML technology. When your decision-makers have signed off on copy, this BLUE™ module protects that version and helps publish it to dielines, e-commerce sites systems and more, automatically. The copy is quickly and faithfully reproduced in every instance from a “single source of truth.”
The BLUE Copy Management Module is a central repository with a rich interface for managing and approving copy assets, and distributing and revising them dynamically, with a full audit trail. This kind of automation delivers faster speed-to-market and far fewer mistakes than traditional “document-based” copy management systems.