Businesses are continuing to adapt to changing consumer behaviors. Those who package products must be ready to respond to the latest packaging trends. It is paramount to remember that consumers engage with the packaging before they get to the product. E-commerce has taken on a role far in excess of that anticipated, making it critical for packaging professionals to further a personal relationship between their brand and consumers. The changing environment of e-commerce requires companies to modify their approach as consumer demands evolve. One thing is certain, the strategic importance of packaging cannot be underestimated. In this webinar, we will discuss key trends and how to respond for a more efficient future. Topics include:
E-commerce in 2021 is even more frenetic than 2020. Packaging designers must be on the cutting edge of the newest trends to distinguish their brands product packaging. Creativity and innovation will be essential in capturing consumer interest and loyalty, and fully understanding what truly drives that loyalty is the key.
Standards and preferences in packaging have evolved. This evolution is forcing FMCG companies to find ways to deftly adapt to new and emerging trends. But it is not just a matter of keeping up – it is a matter of having the right resources and technology to move at the pace of the consumer. In particular, the expedited growth in e-commerce means that the use of 3D and virtual technologies will be a defining factor for successful packaging players.
Companies that produce and handle physical products have had to pivot to meet an array of changes. One thing that remains constant is that most consumers still need to buy. What has changed is the way channels are used to source and deliver essential products. Now, consumers shop for many products online, giving way to the need for omnichannel consistency.
Speaker : Stephen Kaufman
- VP Business Development & Strategy, Packaging & Color, Esko