Media production - challenge and opportunity
Both technical and social changes have profoundly altered the face of media production in recent years. This presents media producers with major challenges, but at the same time opens up the opportunity for innovative and successful communication.
The necessary equipment is the technology and the associated know-how. On this basis, individual wishes and requirements are fulfilled quickly and effectively - technical processes are transformed into solutions.
In the creative phase, the media production specialists' advisory skills are a valuable asset, because knowledge of the effects of a wide variety of techniques, materials and finishing options is one of their core competencies.
As interface managers, media production specialists translate individual expectations and necessary premises of clients, agencies and service partners in such a way that innovative yet practicable results emerge.
In view of the convergence of media, media producers keep track of the potentials and hurdles of cross-media campaigns with their holistic knowledge and ability to realise complex workflows.
In order to always be able to offer something special, media producers, as trend scouts, always have their finger on the pulse of time.
The task and challenge of media production is to develop new concepts that have a holistic and cross-media effect. As a professional association of media production, f:mp. offers support in this regard.
Going new ways... Actively for you!
The future of media production is driven by social developments as well as technological innovations.
Know-how is a decisive competitive advantage.
Under the umbrella of a strong association, the f:mp. bundles knowledge and expertise on the most diverse facets of the communications industry in dedicated industry initiatives. In this way, the f:mp. not only strengthens the backs of its members, it also guides the entire media production industry on the path to a successful future.
The industry initiatives of the f:mp. are proven pillars of the strategic and conceptual work of the trade association. With trend-setting thematic competence, the various initiatives have for many years supported the commitment to creative communication as well as to the economic and ecological sustainability of media production by establishing recommendations for action, promoting innovative technologies and techniques, developing creative ideas and, last but not least, through numerous leading events and the competent transfer of knowledge.