We are pleased to present you first insights into our top-class trade fair program, which covers a wide range of topics related to print, packaging, labeling, graphic design, AI and innovative technologies in the printing industry. The drupa 2024 program offers you unique presentations and discussions on the latest developments in the print industry. From the latest print innovations and digital printing solutions to unique packaging solutions, you will find exciting insights and first-hand expert knowledge. Immerse yourself in a world of printing innovations and learn first-hand how digitalization and sustainability are revolutionizing the printing industry. Our exhibition program is carefully curated to quench your thirst for knowledge and present you with the latest trends and solutions in the industry. We look forward to welcoming you to our B2B trade fair and shaping the future of the printing industry together.
We will keep you posted here with the latest updates as our program for 2024 takes shape and are pleased to present some of our top-class speakers today.
RORY SUTHERLAND Vice Chairman Ogilvy
One of the world’s most respected marketing thinkers, Rory has been described as a ‘marketing legend’ in the press. In his keynote at drupa 2024 he will help us understand that ‘There's a reason we call it “Cheap Talk”. Print costs more than pixels - and that's why it works so well!’ Rory Sutherland’s exciting and engaging keynote will help us understand why you wouldn't invite people to your wedding by email! It's all about the concept of costly signalling, and it comes from biology, but it also has a big bearing on advertising, design and packaging too. Quite simply the more money and effort you invest in communicating something, the more convincingly you get the message across. Rory will explain why print, in the digital age, is more important than ever.
MARK MASLIN Professor für Earth Systems Science am UCL
Mark Maslin BSc, PhD, FRGS, FRSA is a Professor of Earth System Science at UCL and the Natural History Museum of Denmark. He is a founding Director of the award winning Rezatec Limited. He’s a member of the Cheltenham Science Festival Advisory Board, a CSR Board member of Sopra-Steria, NetZeroNow and Sheep Included Ltd, and a member of the Climate Crisis Advisory Group. Mark’s keynote will examine the impact of climate change and what the future may hold. He will unpack the global and national politics at play and the necessity of NetZero emission targets. Most importantly, he will address the critical role that the corporate sector (particularly print) can play in developing the circular economy and being part of the long term sustainable global economy.
CALVIN LAKHAN Doktor an der York University, Toronto
Lakhan is a specialist in the field of environmental resource management and economics. He is part of the “Waste Wiki’ project and his research is devoted to advancing the understanding of waste management research and policy. Dr. Lakhan promises to deliver an outstanding presentation with a fresh look and new approaches to waste management.
JAMES LOUDON Managing Partner at IoT ONE
James Loudon is a seasoned business ecosystem developer and program builder, focused on building trusted executive peer group networks. A managing partner for IoT ONE, he has a track record of bridging gaps between European multinationals and Asia-based teams unlocking digital innovation and exploring new market opportunities.