Broadening horizons
The inspiring programme for drupa 2024
Inspiration for the future of the print and packaging industry
drupa 2024 in Düsseldorf brought together international speakers, industry experts and thought leaders from the print and packaging industry. Keynotes, specialist presentations and panel discussions focused on key future-oriented topics such as business and marketing, sustainability, packaging, textile printing and new technologies. Discover selected speakers and the programme highlights from drupa cube, touchpoint packaging, touchpoint textile, drupa next age and touchpoint sustainability.
VICKY PRYCE
Chief Economic Advisor
Vicky Pryce is a leading economist specialising in issues relating to the UK, the global economy and the eurozone. Having held senior positions in the private sector and in government, she is now Chief Economic Adviser at the prestigious Centre for Economics and Business Research (CEBR), where she is also a board member and visiting professor at BCU and King’s College London. She analyses both the economic situation and the policy implications for businesses.
RORY SUTHERLAND
Vice Chairman, Ogilvy
As one of the world’s most respected marketing visionaries, Rory Sutherland has been described in the press as a “marketing legend”. All drupa 2024 visitors can already look forward to his keynote speech, aptly titled “There’s a reason we call it ‘Cheap Talk’. Print costs more than pixels – and that’s why it works so well!” All visitors to drupa 2024 can look forward to this today. The talk centres on the concept of costly signalling, which originates from biological research and has significant relevance to advertising, design and packaging. Put simply: the more money and effort you invest in communicating something, the more persuasively the message comes across. Rory will explain why print is more important than ever in the digital age – and why you wouldn’t invite anyone to your wedding by email!
MARK MASLIN
Professor of Earth Systems Science at UCL
Mark Maslin BSc, PhD, FRGS, FRSA is Professor of Earth Systems Science at UCL and the Natural History Museum of Denmark. He is one of the founding directors of the award-winning Rezatec Limited, a member of the Cheltenham Science Festival, a CSR board member of Sopra-Steria, NetZeroNow and Sheep Included Ltd., and a member of the Climate Crisis Advisory Group. Mark Maslin’s keynote speech will explore the impacts of climate change, the potential consequences for the future, and the global and national policy imperative for net-zero emissions targets. Above all, however, he will discuss the crucial role that the business sector (particularly the printing industry) plays in the development of the circular economy and as part of a long-term sustainable global economy.
JAMES LOUDON
Managing Partner at Asia Growth Partners
James Loudon is an experienced business ecosystem developer and programme designer who specialises in building trusted peer-group networks for executives. As Managing Partner at IoT ONE, he has a proven track record of bridging the gap between European multinationals and teams based in Asia, unlocking digital innovation and exploring new market opportunities.
CALVIN LAKHAN
PhD from York University, Toronto
Calvin Lakhan is a specialist in the field of environmental resource management and economics. He is part of the ‘Waste Wiki’ project and is committed to promoting research and policy in the field of waste management. Dr Lakhan will present an outstanding keynote address to drupa visitors, offering a fresh perspective and new approaches to waste management.
More about our forums and touchpoints
drupa cube
At drupa cube, leading international speakers will provide you with practical insights into implementation within your own organisation. From business trends and best practices to the future of printing.
tpp – touchpoint packaging
touchpoint packaging is an open platform for all packaging experts involved in the development of forward-looking packaging solutions. Trade visitors have the opportunity to discover the latest developments in packaging design and production, and to gain insights and inspiration from accompanying presentations.
touchpoint textile
At touchpoint textile, you can experience applications across various sectors such as direct-to-fabric printing, screen printing, transfer printing and digital printing. Experience a fully networked, integrated production chain – from design to the finished product.
dna – drupa next age
As part of drupa next age, you’ll find yourself at the heart of disruptive developments. Whilst there are few points of contact between industry newcomers and established companies in day-to-day business, this special drupa exhibition creates a networking space where encounters take place on an equal footing. These collaborations have the potential to significantly shape the future development of the industry.
dna – touchpoint sustainability
touchpoint sustainability offers selected exhibitors at drupa, who contribute to greater sustainability with innovative solutions, a central platform and stage to transfer top-class expertise, present their concepts, solutions and best practice as well as for professional discussion.
Discover the Key Topics of drupa 2028
From print production and packaging to automation, robotics, AI, sustainability and new materials: drupa 2028 focuses on the topics, technologies and developments shaping the future of the print and packaging industry.