drupa cube

drupa cube | Keynotes

Dr. Calvin Lakhan: Consumer Habits and Behaviours Relating to Package Labelling | 06.06.2024

Brands adopting sustainable packaging must effectively communicate consumer benefits and address purchase barriers. Clear, credible messaging that resonates with eco-conscious shoppers and combats skepticism is crucial. Calvin will explore effective consumer messaging approaches using new research. However, smart labels may widen the technology gap and polarize society. He identifies ways to ensure smart tech doesn't penalize disadvantaged groups and highlights accessible labelling innovations that validate sustainability. Calvin will share best practices for smart technology pilots before wholesale rollout. Print professionals and brand owners will learn about communication methods that showcase sustainability improvements, drive labelling innovation, and deliver environmental benefits to their diverse consumer base.

drupa cube | Day 1 playlist

Epson: Up Close and Personal - Printing in the Digital Age | 28.05.2024

Founded on the banks of a lake in the mountains of central Japan, Epson grew from a small watchmaker to one of the world’s leading printer manufacturers through a series of transformations and with a strong commitment to artisanship, innovation and to preserving the natural environment. In this session, global president Yasunori Ogawa discusses unique insights into the current and future of the industry, addresses the increasing importance of sustainable solutions, and describes how the company’s background, mindset and culture positions it at the forefront of the next printing revolution.

drupa cube | Day 2 playlist

Tresu: The Future of Digital and Flexo Hybrid Solutions in the Face of Transformation Imperatives | 29.05.2024

This session explores the future of flexographic printing against the backdrop of digital printing, focusing on insights from Admir Jonuz, Head of R&D and Innovation at TRESU. The discussion at drupa 2024 delves into the pervasive influence of digital printing and questions the prevailing predictions of an all-digital print future. Key considerations include the role of flexographic printing in future print technology, particularly its connection with packaging and the critical contribution to sustainability. TRESU's vision for the future encompasses the increasing importance of drying technologies in sustainable flexo printing of packaging materials. The session concludes with a forward-looking perspective on the industry's trajectory.

drupa cube | Day 3 playlist

Dscoop: Cooperation Conquest - Mastering Mutual Success | 30.05.2024

Join Dscoop for an engaging session at the end of your day, tailored for printing professionals seeking practical insights into maximizing their network. This Dscoop session, held in the vibrant atmosphere of Drupa, promises an interactive learning experience. Dive into real-world strategies for effective networking and partnership building within the print industry. Engage with fellow professionals in dynamic activities designed to enhance your collaborative skills. Whether you're looking to expand your business connections or seeking innovative collaboration opportunities, this session is your key to unlocking the full potential of community networking. Take advantage of this chance to transform your professional relationships!

drupa cube | Day 4 playlist

Bart van der Horst: Scaling a Business in the Age of the New Software Paradigm | 31.05.2024

30 years ago, software was a product with a specific value and price to be old and bought. In today's world software is the world! If you don't exist online, you don't exist. How does this impact Sales and Marketing of products and services? The SaaS and App world is profoundly changing communities, lives and businesses. Bart, van der Horst, Founder and Managing Partner, iChannel & Winning by Design will help us understand how to manage and scale a business to be predictable/reliable in this era. After Bart’s presentation there will be a discussion on how the markets are developing, the challenges we face in our new world.

drupa cube | Day 5 playlist

Two Sides: Print, Paper and Paper Packaging - The Natural and Sustainable Choice | 01.06.2024

Recent consumer research by Two Sides shows consumers do not understand the sustainable nature of paper products where, too often, our products are vilified as wasteful and bad for the environment. Jonathan will explain how, with facts, Two Sides dispels these myths and provides the industry with resources and information, that together we can tell our story that print, paper and paper-packaging is the natural and sustainable choice. This session will be most relevant to sales, marketing and sustainable professionals involved in communicating the sustainable credentials of their products and business.

drupa cube | Day 7 playlist

HP: Intelligent Factory | 03.06.2024

Print production is a complex manufacturing process, requiring manual work to plan, setup and operate. People and systems, software and hardware, are required but today, this is leading to limited capacity, slow delivery, relatively high costs and overall low margins. Meanwhile, print orders are shorter, growing in amount with faster delivery requirements. Printers & Converters need more than high-speed presses - they need to automate the entire production line. This vision requires collaboration across a wide ecosystem of players. Gershon will share his perspectives on the next level of print production automation. This is the future of print production.

drupa cube | Playlist Day 8

Mimaki: The Diverse Benefits of an Inclusive Workplace | 04.06.2024

In this session, Danna Drion discusses the steps she’s taken to encourage a more diverse, inclusive working environment, and explains why facilitating this is so important for future business success. Leading the Marketing & Product Management team, Danna has been able to approach this goal from two sides – the first, taking a lead role in running successful internship programs. She explains the challenges, success stories, and ultimately, her advice as to how to make these programs work for both the intern and the company, and the resulting benefits to all. The second side of her strategy involves reaching different demographics through marketing tactics. For example, utilising social media to reach Gen Z and Gen A to ensure this audience can engage with the industry and understand the potential career paths it offers. In addition, Danna wants to encourage women, in particular, to pursue leadership roles and to consider industries that are traditionally male-dominated.

drupa cube | Playlist Day 9

Gallus Group: The Wake-up Call for Print - Why Vision Matters for Print and Packaging companies | 05.06.2024

Throughout the label industry, there’s an undeniable shift towards digitalisation to address a range of market challenges. These include rising energy costs, part supply issues and skilled labor shortages, resulting from global trends towards urbanisation and service sector jobs – particularly amongst Gen Z today and undoubtedly set to continue amongst Gen A. Dario will discuss how stakeholders can meet these challenges, as well as exploring ‘smart, connected printing’. As he explains, this methodology leverages advanced technologies to streamline workflows, unlock new levels of profitability, and integrate tools for enhanced consumer engagement – ultimately providing the key to securing future industry success.

drupa cube | Playlist Day 10

Acimga: Materials Transition –The Role of Substrates in Flagging Brand Values | 07.06.2024

Brands have the need to express very specific and personal values in a very specific and personal way: today more than ever, substrates play a crucial role in delivering such values. Furthermore, material transition is changing the way we manufacture and has become a key marketing asset, boosting creativity towards designing better materials into product, with one eye to circularity and the other to new business opportunities. Brands are thirsty for new ideas, new ways to push the limits of printing: this session is aimed at printing professionals along the supply chain looking to spark ideas from the experience of others.

drupa cube | Playlist Day 11

Acimga: Materials Transition –The Role of Substrates in Flagging Brand Values | 07.06.2024

Brands have the need to express very specific and personal values in a very specific and personal way: today more than ever, substrates play a crucial role in delivering such values. Furthermore, material transition is changing the way we manufacture and has become a key marketing asset, boosting creativity towards designing better materials into product, with one eye to circularity and the other to new business opportunities. Brands are thirsty for new ideas, new ways to push the limits of printing: this session is aimed at printing professionals along the supply chain looking to spark ideas from the experience of others.