drupa blog | Digitalisation

Digital innovations for printing and packaging

Hand bedient Tablet; holografische Symbole für Fingerabdruck, Schloss und KI schweben darüber – Konzept für digitale Sicherheit.

Find out how artificial intelligence, smart packaging, workflow automation and digital printing technologies are transforming the print and packaging industry. Our articles provide insights into current trends and forward-looking applications.

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Small honey jar in yellow decorative packaging with floral cut-outs; two open cube sleeves beside it on a light surface.

How invisible codes are transforming premium packaging

Mandatory labelling and supply chain requirements often compromise high-end packaging design. They restrict creative freedom and force functional elements onto surfaces where they disrupt the visual layout. Invisible digital watermarks resolve this spatial conflict. By converting the entire artwork into a surface-wide data carrier, they enable rapid checkout scanning, transparent digital product passports on smartphones, and precise paper sorting during recycling. Here is how invisible code technology is reshaping packaging design.

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